Creating a new website is an exciting venture, but it can also be overwhelming when it comes to generating compelling and engaging content. The key to a successful website lies in having well-thought-out, unique, and relevant content that captivates your audience. This post will give you the steps I would take if I just launched … Read more
The term minimum viable product has been thrown around in the startup world for quite some time. As marketers and content creators, we can apply the same logic to posting, whether it be on a blog or on social media. Embracing this concept in the form of the minimum viable post, can help content creators … Read more
I’ve been doing SEO in some capacity for almost a decade. I started writing “SEO-friendly” blog posts for an online automotive publication. Then I started blogging and doing on-page SEO for a tech company. But then I found out about this other part of SEO: link building. The concept of link building is pretty simple, … Read more
Hello! So you’re interested in improving your company’s blog to drive better results for your business? Let me help you. I’ve been doing marketing for about a decade, with a lot of that time spent guiding the direction of content that companies post on their blogs. I’ve probably written close to 1,000 blog posts specifically … Read more
I have helped businesses of all sizes expand their presence on the internet. I’ve used a number of different channels including organic and paid social media, paid search, display ads, SEO and content marketing. One of the most effective ways I’ve found to help businesses grow is to leverage a blog to drive people to … Read more
Explaining to people what I do is difficult at times. I do SEO for Spigot Inc. in Kansas City. What is SEO? Well, uh, it is what it is. SEO is search engine optimization. But really it’s a lot more than that. The goal isn’t just to rank highly on Google, it’s to be well-represented across … Read more