Each Niche Has Its ONE Problem

I’ve helped a number of different people, in a number of industries solve their marketing problems. As a freelancer, I’ve worked with financial advisors, real estate agents, restaurants, startups and other businesses. As a marketer, my goal is to increase people’s awareness of your brand, improve people’s opinions about your brand, drive people to takeContinue reading “Each Niche Has Its ONE Problem”

SEO Isn’t About Rankings

Explaining to people what I do is difficult at times. I do SEO for Spigot Inc.┬áin Kansas City. What is SEO? Well, uh, it is what it is. SEO is search engine optimization. But really it’s a lot more than that. The goal isn’t just to rank highly on Google, it’s to be well-represented acrossContinue reading “SEO Isn’t About Rankings”