Can You Do SEO without Link Building?

I’ve been doing SEO in some capacity for almost a decade. I started writing “SEO-friendly” blog posts for an online automotive publication. Then I started blogging and doing on-page SEO for a tech company. But then I found out about this other part of SEO: link building. The concept of link building is pretty simple,Continue reading “Can You Do SEO without Link Building?”

Each Niche Has Its ONE Problem

I’ve helped a number of different people, in a number of industries solve their marketing problems. As a freelancer, I’ve worked with financial advisors, real estate agents, restaurants, startups and other businesses. As a marketer, my goal is to increase people’s awareness of your brand, improve people’s opinions about your brand, drive people to takeContinue reading “Each Niche Has Its ONE Problem”

SEO Isn’t About Rankings

Explaining to people what I do is difficult at times. I do SEO for Spigot Inc.┬áin Kansas City. What is SEO? Well, uh, it is what it is. SEO is search engine optimization. But really it’s a lot more than that. The goal isn’t just to rank highly on Google, it’s to be well-represented acrossContinue reading “SEO Isn’t About Rankings”