How To Use a Blog to Promote Your Business [+Some Killer Examples👌]

I have helped businesses of all sizes expand their presence on the internet. I’ve used a number of different channels including organic and paid social media, paid search, display ads, SEO and content marketing.

One of the most effective ways I’ve found to help businesses grow is to leverage a blog to drive people to the company website.

Blogging for businesses is a misunderstood endeavor. I think too many businesses simply post company updates and share big announcements on their blogs. While sharing company culture and news can help hiring efforts by giving candidates an idea of what’s happening at your company, these posts don’t drive business results (revenue, new users, etc.).

To understand the true power of business blogging, you first need to understand SEO. This is an often overlooked marketing channel, and even many experienced marketers have very little experience with SEO.

So, what exactly is SEO?

SEO stands for Search Engine Optimization. Basically, this is optimizing your site to be as search engine friendly as possible, and as a result increasing the traffic your site receives organically from people searching on Google.

Additionally, SEO involves looking at trends and data on what people are searching for on Google. If people are asking questions that are relevant to your brand, adding the answers to your site on your blog, can bring those users to your website–and as a result increase traffic to your site, raise awareness for your brand, and actually generate demand for your business.

SEO essentially does what paid search ads do, but it brings you the visitors for free. If you have identified the most relevant keywords and published content on your site that specifically answers those queries, over time more and more visitors will come to your site organically as you start to rank.

The reason so many businesses skip SEO content is because it is a long term investment. You may have to publish content consistently for 6-12 months to see a large increase in traffic. However, once you start ranking and getting traffic the visitors can keep coming for years after you’ve published content (and you don’t have to pay for them!).

What are the Uses for a Business Blog?

  • Make Your Sales Team’s Job Easier: Blog content is highly valuable, and useful, for explaining the functionality and use cases of software products, for explaining how to use your widget, or for comparing your business to your competitors. All of these functions can eliminate road blocks for your sales team by answering people’s questions before they decide to purchase.
  • Raise Awareness of Your Product or Service: Writing articles related to your business’ niche or industry can bring people to your website who weren’t aware of your brand, but who are likely to be potential customers at some point. These kind of visitors, once made aware of your business will be more likely to purchase if they stumble across your brand again in the future.
  • Educate Your Target Customers: Your business can use its blog to share the importance of your product or service, and why your customer needs to use you. You can share case studies that show how others have used your business to help improve their lives, or results for their own businesses. When customers have a better understanding of how to use your product or service, they will be more likely to purchase and to get the most out of it.


How can a blog help you in promoting and advertising?

Writing valuable blog posts on your site that act as resources for potential customers attract their attention and help raise awareness of your brand. Since you can strategically create certain content to attract your target audience, you can add in call-to-actions within your blog posts that can help you capture leads or encourage visitors to make a purchase.

You can also use blogs to help establish your brand as an authority in your industry. After someone has read a few of your posts and started to trust you, they’ll be more likely to buy from you when you ask them later on.

How do I write a promotional blog?

Salesy blog posts are gross. Nobody wants to read a sales pitch that doesn’t provide any value. That’s exactly why you use blog posts that are relevant and valuable to your target audience.

Let’s say you’re selling insurance and you want to attract people who may be interested in purchasing insurance. Your ideal blog posts should not be “25 Reasons to Buy Insurance from Us!”.

Instead, you should write posts like:

  • Top Financial Decisions You Can Make in Your 20s
  • 5 Steps To Protecting Your Assets
  • What Is Insurance?
  • How To Decide How Much Insurance You Need

All of these posts allow you to attract people who are researching insurance, and then provide them valuable resources to guide their decisions. Within these posts, feel free to include information about your services if it’s relevant and valuable.

How should you promote your blog on social media?

So now you’ve written a killer blog post for your business’ website, but how should you go about promoting it?

I recommend using the information in the post itself, but repurposing it for other platforms. For example, you can highlight the main points from your blog post in a Twitter thread, share a teaser on Instagram and TikTok, and record a video of you discussing the topic to post on YouTube.

Within these social posts you can include links to your blog post to encourage readers to visit your site to read your full article.

You can just share links to your blog on your social accounts, but typically these kinds of posts see very low engagement and won’t bring you much traffic. So, you should focus on repackaging your content so that it fits with the content that users expect to see on each platform.

What are some examples of amazing business blogs?

If you want some inspiration for what your business’ blog should look like, these companies do a great job of sharing articles that are high value and very relevant to their audience.

  • Trello Blog – Trello is a web-based project management tool whose popularity has grown steadily over the past few years. Trello uses its blog to share enterprise use cases, teamwork tips, leadership resources, Trello tips, and customer stories.
  • SEO Blog by Surfer – Surfer is a content optimization platform designed primarily for SEO purposes. Surfer’s blog shares on-page optimization tips, content creation strategies, and SEO tips. These are the exact resources that Surfer’s target audience are going to be looking for.
  • Spread Privacy – The Official DuckDuckGo Blog – DuckDuckGo is a privacy-friendly search engine that helps minimize the tracking and algorithmic filter bubbles that traditional search engines can perpetuate. DuckDuckGo uses its blog to share privacy news and research findings – which is the exact type of information that it’s audience of privacy-focused internet users is likely interested in.
  • Expert Advice from REI – REI is a retailer that sells outdoor goods like camping equipment, apparel, and hiking boots. REI’s Expert Advice section on its website is essentially made up of a ton of valuable resources that help people understand exactly what they need for their adventure and how to use the equipment that REI sells.

Best AI Copywriting Software (Tested and Ranked for 2022)

As a content writer, I should be vehemently opposed to any sort of AI copywriting solution. These are basically robots trying to replace me.

AI Copywriting Typing Robot

However, as I’ve written more and more, I’ve looked for ways to speed up my writing process. One of the ways I’ve done this is with AI copywriting software. I don’t rely on these tools to write entire blog posts or articles, but they can be helpful for structuring your content.

Read More: How to Write for the Internet in 2022

Many of the AI writing tools I mention in this post allow you to type in the keyword you want to target and the tool will generate an outline for you. I like using these tools to create the headings for my articles and then I’ll write the copy for each section myself.

If your goal is to get traffic to your content from organic search, having headings is crucial for giving both people and search engines an understanding of what your page is about.

My Top Picks:

Jasper AI Writing Logo


Why Jasper?

Best for SEO and direct response copywriting. Great for scaling your content production quickly.

  • Library of content templates
  • Content Improver tool to revamp existing content

Jasper Pricing

  • Starter: $24+ /month
  • Boss Mode: $49+ /month
Copy AI Writing Logo


Why Copy.AI?

Best for short form social content for Twitter and LinkedIn.

  • Tone Changer function
  • Blog idea generator
  • Very easy-to-use interface

Copy.AI Pricing

  • 2000 words /month: Free
  • Pro: $49+ /month
Surfer SEO Logo

Surfer SEO

Why Surfer SEO?

Best for SEO content like blog posts and landing pages.

  • SEO Content Writing tool
  • SEO-friendly writing templates

Surfer SEO Pricing

  • Basic: $49 /month
  • Pro: $99 /month
  • Business: $199 /month

Best AI Copywriting Software for Copywriters and Marketers


Jasper is an AI writing assistant that can help you with a number of copywriting and content marketing needs.

Jasper AI Writing Tool Screenshot

Jasper can help you:

  • Create high-quality, plagiarism-free SEO content
  • Write or improve your existing ad copy
  • Speed up your initial writing process
  • Work past writers block with blog idea generator
  • Create content in 25+ different languages
  • Scale your marketing by repurposing existing content is an AI-powered copywriter that generates high-quality copy for your business. Choose from emails, social posts, long-form blog posts, and a number of other types of content.

Copy.AI Screenshot can help you:

  • Generate high-quality blog posts in a matter of minutes
  • Scale your content efforts by creating content briefs quickly
  • Write briefs, outlines and content drafts in minutes.
  • Rewrite existing content to repurpose for social media
  • Brainstorm content ideas
  • Write high-converting email marketing copy

Surfer SEO

Surfer is a tool designed to help SEO-optimize written content, like blog posts and articles. Surfer leverages the power of A.I. to improve your existing and new content. It works by analyzing the content of a page against “500+ on-page” signals. It also has a built-in keyword research tool.

Surfer SEO Screenshot

Surfer SEO can help you:

  • Create content that ranks well on Google
  • Create a comprehensive content strategy
  • Build article outlines quickly and easily
  • Determine the ideal characteristics (e.g. word count, article structure, image count) of your content for maximum ranking potential

Copysmith is an AI copywriting tool that can help you create high-converting ads, product descriptions, email copy, and a number of other content types. Copysmith can help you move past writers block by generating more content ideas and topics based on your industry and target audience.

copysmith ai writing tool screenshot

Copysmith can help you:

  • Write better product descriptions
  • Enhance your existing content
  • Write high-converting ad copy for online ad creative
  • Create blogs quicker with content templates
  • Brainstorm new content types and topics

Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost of freelancers or in-house writers. ai writing tool screenshot
Rytr AI Writing Assistant

Rytr can help you:

  • Generate great content for tons of use cases
  • Organize your content with templates
  • Portray the right emotion with 20+ tones of voice to choose from
  • Leverage proven, effective copywriting formulas
  • Optimize content on any platform with the Rytr browser extension

What are the Benefits of Using AI Copywriting Software?

  • Avoid Writer’s Block: AI writing tools can help you come up with ideas to write about and can help you organize your posts quickly.
  • Create High-Quality Content Quickly: If you have an idea for what you want to write about, you’ll be able to leverage the AI to expand on those thoughts to write faster
  • Scale Your Content Production: Once you start using AI writing tools, you can publish more content more quickly.
  • Save Money on Content Costs: If you’re outsourcing your content to freelancers, you can write outlines much faster and maybe skip the freelancers completely with A.I. copywriting tools.
  • Support for Multiple Languages: If you’re publishing landing pages for users in different languages, you can use these AI tools to translate your content.

FAQs About AI Writing Tools

What is AI Content Writing?

AI content writing is an emerging technology that uses artificial intelligence to generate content. It is often used by digital agencies and companies that need a lot of content for their clients or for their own company.

Is AI Writing Free?

AI writing pricing varies from one tool to the next. There are many tools that offer either free trials or free versions with monthly word count limits. There are also more powerful, feature-rich tools that cost $200+ per month.

What Are Some Use Cases for AI Writing Software?

  • Short Form Google Ad Copy
  • Facebook Ad Copy
  • Email Marketing Subject Lines
  • Blog Content Writing
  • Brainstorming and Topic Generation
  • Create SEO-friendly Content
  • Translate Your Content to Other Languages
  • Scale Your Content Marketing Efforts

How Do AI Writing Tools Work?

Most AI writing tools use an autoregressive language model. This means the model uses the preceding sequence of words to predict and write the following string of words.

The primary model that most AI writers use is called OpenAI GPT-3. GPT-3 is Generative Pre-trained Transformer 3.

Is AI Going to Replace Content Writers?

My answer is: we’ll see. I’d say with the current state of AI writing tools, content writers will still have a job for many more years. However, content writers who learn to leverage AI tools will be able to get far better results than those who ignore these tools.

AI writing tools are not able to write entire blog posts that are well-written and high-value. Content writers need to be able to write great posts and package the content in a way that readers love to read.

Essential Guide to Writing For The Internet in 2022

I’ve been writing and publishing regularly on the internet for about five years now. Over this period I have published hundreds of blog posts, landing pages, and social media posts–all with some aspect of written content.

Here are some tips that I would give anyone who is just getting started with publishing on the internet.

These tips will help you maximize the impact of your content by getting people to click on your article, and stick around long enough to actually read it.

Write a KILLER Headline

When publishing online your headline is the first impression your reader gets about you and your article. It needs to be catchy enough to get readers to click on your article if you actually want people to read your writing.

If you’re writing for SEO purposes, your headline should include your target keyword for the article – and should still be catchy enough to stand out in search results.

There are headline analyzer tools online that you can use to make sure your headline is optimized for maximum impact.

CoSchedule Headline Analyzer

I recommend using CoSchedule’s Headline Analyzer to audit and improve your headlines.

Use Headings as an Outline

One of the first things I do after I start writing an article is to outline the article with headings. This helps me keep the post organized, and breaks it up to make it easier for people to read.

I also find that after organizing the heading of the post, I can more quickly write a few paragraphs under each heading. This helps me speed up my writing process.

Use Simple, Conversational Language

For some reason, I find that people are tempted to use more sophisticated language when writing versus speaking.

When writing for the internet, bigger words don’t necessarily make you sound smarter. In fact, if you’re writing about complex topics, distilling the concepts down to a simpler explanation can make your content more user-friendly.

Use Shorter Paragraphs

Most readers are browsing on mobile, so shorter paragraphs make it easier for them to read without getting fatigued.

Large chunks of text are overwhelming and can turn readers away. Also, keep in mind that many of your readers will just be skimming your article for sections they’re interested in. More smaller sections make this easier for your readers.

Write Specifically For One Person in Your Audience

If you’re an expert in a given field, or you are especially passionate about a specific topic, you can be tempted to preach at the whole world about it. However, your writing will be much more valuable to your target audience if you write for one person in that group.

For example, let’s say you’re writing a blog post about how to cook a steak. To improve this post, think about one of your friends who may be interested in how you cook a steak. Then write your post as if you’re talking directly to them.

When you write for an individual versus a group, you’ll be more likely to include small details that you know are relevant to that person.

Include Visual Components (Photos, Graphs, Infographics, Memes)

Text-only posts are fine. We are focusing on writing after all. However, including visual or interactive content can provide easier-to-digest information for your readers and keep them on your site for longer.

The possibilities for this type of content are endless. You can embed YouTube videos that explain a certain aspect of your post, infographics that share contextual information, or photographs relevant to your post.

Blog posts that include images, videos, and graphics are inherently more appealing to readers and more catchy to people who are just scanning through your posts.

Use Lists and Bullets

Benefits of Using Lists:

  • See how this is easier for your eyes to scan?
  • It gives readers a break from long paragraphs.
  • It allows you to set apart important points or information.
  • Lists can reveal the relationship between multiple items.

Link To Your Sources and Other Resources

The beauty of publishing on the internet is that you can provide endless context and value to your readers by linking to other sites.

You can raise the value of your post simply by including a link to another web page that explains a related topic or goes into greater detail about something specific in your post. If you consistently link out to valuable resources, your readers will be more likely to trust you and come back to your content in the future.

Just Publish!

The best way to improve your writing on the internet is to simply publish and see what works. I recommend finding a consistent schedule that works for you and sticking with it for a few months. Even if you just write one post a week, over time that adds up.

To build a significant following online, you’ll need to show up consistently for your readers. Every post you publish is another chance for you to reach new readers and gain insights into how they interact with your content.

Bonus: Consider Your Blog’s Layout and UX

One thing that people tend to overlook is the layout and UX of their blog. In this industry yes, CONTENT IS KING!, but if your content is hard to view people are more likely to look elsewhere for answers to their questions.

If your goal is to get traffic from search engines to your site by keeping your site SEO-friendly, improving your UX is a quick way to give your site a better chance of ranking.

FAQs About Writing Online

Where Can You Publish Your Writing Online?

  • Medium: I have published a ton of writing on Medium (You can follow me here) and I absolutely love it. The website is clean, and easy to use and navigate. Medium also has an established audience that you can leverage even if you don’t have a large following online.
  • Your Own Website: If you’re going to build a career in writing, I highly recommend launching your own website or blog. This allows you to publish whatever you want, it allows you to own your audience, and it helps you build your personal brand.
  • Blogger: makes it easy to publish blog posts and allows you to customize the look and feel of your site. This can be a good place to start if you’re just looking for a place to put your writing online.
  • LinkedIn: LinkedIn has exploded in popularity for writers looking to reach a large audience. The number of users on LinkedIn drastically outnumbers the people who actually publish on the platform. So what does that mean for you? A ton of interested eyeballs looking for written content to read.

How Is Writing for The Internet Different?

The main difference between writing for the internet and publishing say a magazine article or a novel is people consume it differently. On the internet people are using all sorts of different devices to access your content, so you need to accommodate them.

The context of how people are consuming it is also highly varied. One person could be waiting in line at a coffee shop, another could be on a desktop computer in their living room, and someone else could be reading on an iPad on a plane.

This is why I think it is crucial to simplify your writing so it is easier to follow and understand. You need to be able to keep people’s attention, because if not they will simply hit the back button and move on to the next site.

What Kind of Content Is Popular Online?

I’ve heard people say that blogs are dead. That’s just not true. While people may spend less time on blogs than in the past, people still rely on blogs all the time. For example, if you’re looking for a recipe on the internet, I bet you’ll end up on a food blog. If you’re looking for the best ways to get rid of ants, you’ll probably end up reading a blog post.

Video content is obviously very popular, with YouTube being the second most used search engine in the world. You may not realize it, but many YouTubers actually started as bloggers or run blogs to supplement their videos.

Infographics and photos are also very popular on platforms like Instagram and TikTok, but again many of these kinds of content originated on blogs just like this one.

If you’re just getting started in your writing journey, I’d love to help out or provide any tips you may need. Follow me on Twitter and shoot me a message!

How To Reduce Your Phone Use

The biggest addiction that people are dealing with today is smartphone addiction. Before the invention of the smartphone, phones were boring. You could only play Snake or text your friends meaningless things for so long.

However, now phones are like dopamine bombs mixed with crack cocaine mixed with ads and catchy videos. It’s totally understandable why we’re glued to these devices, however I still think we need to figure out how to reduce our reliance on our phones.

In fact, I recent wrote 16 Things I Would Tell My 16 Year Old Self – and I would double down on the tip about getting off your phone and paying attention to the people and environment around you.

Strategies to Use Your Phone Less

If you’re like me (and probably 90 percent of people), you’ve considered trying to use your phone less. I remember the first time I looked at my screen time on my iPhone, I was concerned. I was even more concerned when I checked it recently to see that my phone use has steadily increased.

My iOS Screen Time Report

I look at my screen time every so often, just to make sure I’m not going overboard (but what is too much?) on my screen time. I guess it’s somewhat refreshing that Instagram only occupied the top spot on one of these weeks.

My iOS Screen Time Report

Turn Off Notifications

I hate notifications. I actually get anxious feelings whenever I hear my phone ring. So guess what…my phone is always on silent, and I only get notifications for calls or text messages.

To me, if you have more notifications on, you’ll never have a chance to put your phone down. I’ve spent some time with people who have notifications for EVERYTHING and it’s exhausting for me (and it’s not even my phone).

If you get news alerts, Facebook alerts, Instagram alerts, Twitter updates, email alerts, Ring alerts, and hundreds of others it becomes impossible to think.

Overwhelming notifications

I recommend just auditing the alerts you have turned on and try to keep it as minimal as possible. Every time you get an alert, you’re urged to pick up your phone which drastically increases your screen time.

Social media apps literally earn more money by increasing the time you spend on their apps. So, how do they do that? More notifications. This means less productivity, more mindless scrolling, and more useless screen time for you.

Put Your Phone in Another Room

This can be difficult, but one of the best ways I’ve found to stay focused on work, or whatever I’m doing off of my phone is to physically separate myself from it. I’ll put my phone in another room, so I can’t easily reach down and distract myself from the more important task.

This isn’t foolproof, as I can obviously still get up and go to the other room and get sucked back into my phone. However, this can work well if you need to get focused and knock out a task. I just recommend putting your phone on silent so you can’t hear it if you get a call or text while it’s in the other room.

Set a Screen Time Limit

I have an iPhone, so I’m most familiar with how to set screen time limits on iOS devices, but Android also offers this feature. You can set screen time limits so that you can’t use your phone or certain apps for longer than a set period of time.

This can deter you from mindlessly scrolling Instagram or TikTok for hours and hours. If you know there is a limit to how much you can use an app, maybe (just maybe) you’ll be more mindful of how you use your phone throughout the day.

One excuse I often make as to why I use my phone so much is that I’m using it to be productive, like using it for work-related tasks. However, the screen time report doesn’t lie and usually reveals that I’m just scrolling through social media.

Here’s a hack for how you can make this time limit work better. You’ll need a friend or your partner to set the code to unlock the app or more screen time. With iPhones all you have to do to unlock the limited app is type in a passcode. So if you know the passcode, you can easily bypass the time limit.

Have someone else set the code so if you want to get in, you have to ask them to unlock it for you. They’ll promptly call you a “phone addict” and shame you into not using your phone. 😂

Take a Day Off From Technology

One way to reduce your average screen time for the week is to take a day off entirely from using technology. (I promise, it will be okay. You can do it!) I like to do this on Sundays, as I don’t have to work so I can disconnect and do other things.

So on this one technology-free day, I don’t use my phone, I don’t check my email, and I don’t watch TV. Not only can this reduce your weekly screen time, but it can also help give you an idea of how much you actually use your phone.

The first time you try this it can feel like you’re missing a part of your life. And that’s because you are. The hours you spend scrolling and scrolling are suddenly freed up for reading books, going outside, talking to your neighbor, or driving peacefully.

How Much Screen Time Per Day is Okay?

If you work in a job where you sit at a computer most of the day, you’re probably already staring at screens too much. And I get it, I have a job like that too. But the time we spend on devices outside of work really adds up and takes time away from more important things. Reid Health shared in this post that the average screen time for adults in the US ballooned from 11 hours to 19 hours per day during the pandemic.

19 hours? Holy shit. When do people sleep?

So there isn’t a hard number of hours of screen time that is healthy or unhealthy for adults. However, studies find that reducing screen time can improve mental health and wellbeing, and even reduce risk of depression. One study found that limiting social media actually helped decrease loneliness and depression.

So even if you feel like you LOVE spending time on social media, you may actually be harming your mental health with all that time spent scrolling.

So my recommendation? Just give a couple of these strategies a shot for getting off your phone and re-entering the physical world of fun people and places around you.

75 Best Audiobooks for Men [Updated for 2022]

So I didn’t even realize this until I started writing this article but I’ve “read” over 30 books in the past year. But I could have never sat down and actually read through them. My secret: audiobooks.

I love audiobooks. They allow me to read almost every day while I’m going for walks, working out, doing yard work, or taking long drives.

I prefer non-fiction audiobooks over fiction. I find that it’s easier to get the value out of the books while listening than with a fiction book. With fiction, it seems like if you miss a key detail you may be lost for the rest of the story. With non-fiction it feels similar to a podcast, where if I miss a quick detail I can still learn a lot from a book.

Benefits of Listening to Audiobooks

During early childhood development, listening is the first language skill that we acquire. In fact, we acquire about 85% of what we learn by listening. Listening is also a great way to consume books, and in many cases audio consumption is more effective than visual reading.

  • Increased Reading Accuracy by 52%: When listening to audio recordings of books, reading accuracy increases – as verbal accuracy is generally better than visual.
  • Increased Reading Speed: Many people may avoid reading altogether because they are “slow readers”. With books on tape, you can listen much faster and “read” more easily.
  • Expanding Vocabulary and Improved Fluency: When reading a book visually, it can be hard to understand unfamiliar or new words. However, when listening you immediately get to hear the word used in a sentence which can help you understand the context and pronunciation of the word.
  • Improving Comprehension by 76%: Not only did reading accuracy improve with audiobooks, but comprehension also improved. Listening helps readers retain and understand books better.
  • More Practical Than Visual Reading: If you have a busy lifestyle and feel like you don’t have time to read, audiobooks can adapt to your lifestyle. Play books on your smart speaker, wireless headphones, or in your car and you’ll have no problem knocking out a book in a week or less.

So if you were holding out for some reason, now is a good time to go ahead and get that Audible subscription you’ve been thinking about. [Use this link for a free 30-day trial.]

Best Non-Fiction Books for Men

As I said early, I prefer non-fiction books to fiction – but that’s simply a matter of personal preference. These non-fiction books recount some unbelievable stories and present some mind-blowing revelations that will help you better understand the world around you.

1. Endurance: Shackleton’s Incredible Voyage by Alfred Lansing

Experience one of the greatest adventure stories of the modern age in this New York Times bestseller: the harrowing tale of British explorer Ernest Shackleton’s 1914 attempt to reach the South Pole.

In August 1914, polar explorer Ernest Shackleton boarded the Endurance and set sail for Antarctica, where he planned to cross the last uncharted continent on foot.

In January 1915, after battling its way through a thousand miles of pack ice and only a day’s sail short of its destination, the Endurance became locked in an island of ice. Thus began the legendary ordeal of Shackleton and his crew of twenty-seven men. When their ship was finally crushed between two ice floes, they attempted a near-impossible journey over 850 miles of the South Atlantic’s heaviest seas to the closest outpost of civilization.

With an introduction by Nathaniel Philbrick, Endurance is the definitive account of Ernest Shackleton’s fateful trip. Alfred Lansing brilliantly narrates the gripping and miraculous voyage that has defined heroism for the modern age.

2. Outliers: The Story of Success by Malcolm Gladwell

From the bestselling author of The Bomber Mafia, learn what sets high achievers apart—from Bill Gates to the Beatlesin this seminal work from “a singular talent” (New York Times Book Review). 

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”—the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

3. Kitchen Confidential: Adventures in the Culinary Underbelly by Anthony Bourdain

Anthony Bourdain, host of Parts Unknown, reveals “twenty-five years of sex, drugs, bad behavior and haute cuisine” in his breakout New York Times bestseller Kitchen Confidential.

Bourdain spares no one’s appetite when he told all about what happens behind the kitchen door. Bourdain uses the same “take-no-prisoners” attitude in his deliciously funny and shockingly delectable book, sure to delight gourmands and philistines alike.

From Bourdain’s first oyster in the Gironde, to his lowly position as dishwasher in a honky tonk fish restaurant in Provincetown (where he witnesses for the first time the real delights of being a chef); from the kitchen of the Rainbow Room atop Rockefeller Center, to drug dealers in the east village, from Tokyo to Paris and back to New York again, Bourdain’s tales of the kitchen are as passionate as they are unpredictable.

Kitchen Confidential will make your mouth water while your belly aches with laughter. You’ll beg the chef for more, please.

4. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.

In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.

1. Work Deeply
2. Embrace Boredom
3. Quit Social Media
4. Drain the Shallows

A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored.

Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

5. Originals: How Non-Conformists Move the World by Adam Grant

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent.

Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

6. Astrophysics for People in a Hurry by Neil deGrasse Tyson

What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson.

But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.

While you wait for your morning coffee to brew, for the bus, the train, or a plane to arrive, Astrophysics for People in a Hurry will reveal just what you need to be fluent and ready for the next cosmic headlines: from the Big Bang to black holes, from quarks to quantum mechanics, and from the search for planets to the search for life in the universe.

7. The Smartest Kids in the World: And How They Got That Way by Amanda Ripley

In a handful of nations, virtually all children are learning to make complex arguments and solve problems they’ve never seen before. They are learning to think, in other words, and to thrive in the modern economy. Inspired to find answers for our own children, author and Time magazine journalist Amanda Ripley follows three Americans embed­ded in these countries for one year. Kim, fifteen, raises $10,000 so she can move from Oklahoma to Finland; Eric, eighteen, trades his high-achieving Minnesota suburb for a booming city in South Korea; and Tom, seventeen, leaves a historic Pennsylvania village for Poland.

Through these young informants, Ripley meets battle-scarred reformers, sleep-deprived zombie students, and a teacher who earns $4 million a year. Their stories, along with groundbreaking research into learning in other cultures, reveal a pattern of startling transformation: none of these countries had many “smart” kids a few decades ago. Things had changed. Teaching had become more rigorous; parents had focused on things that mattered; and children had bought into the promise of education.

8. Crazy for the Storm: A Memoir of Survival by Norman Ollestad

Norman Olstead’s New York Times bestselling memoir Crazy for the Storm is the story of the harrowing plane crash the author miraculously survived at age eleven, framed by the moving tale of his complicated relationship with his charismatic, adrenaline-addicted father. Destined to stand with other classic true stories of man against nature—Into Thin Air and Into the Wild by Jon Krakauer;Sebastian Junger’s The Perfect Storm—it is a literary triumph that novelist Russell Banks (Affliction) calls, “A heart-stopping story beautifully told….Norman Olstead has written a book that may well be read for generations.”

Best Self-Improvement Books for Men

I’m a sucker for self-improvement and self-help books. These books can give you a motivational boost if you’re feeling flat, or can help you rethink the issues you’re experiencing in your life. Embracing the advice in these books, and taking action, can help you level up and become a better man.

1. The Subtle Art of Not Giving a F*ck by Mark Manson

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.”

In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.”

Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

2. How to Win Friends and Influence People by Dale Carnegie

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated.

Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated.

Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person’s point of view and “arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers,” and “talk about your own mistakes before criticizing the other person.” Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks.

3. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. 

Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

4. Meditations by Marcus Aurelius

Nearly two thousand years after it was written, Meditations remains profoundly relevant for anyone seeking to lead a meaningful life.

Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180). A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written.

Marcus’s insights and advice—on everything from living in the world to coping with adversity and interacting with others—have made the Meditations required reading for statesmen and philosophers alike, while generations of ordinary readers have responded to the straightforward intimacy of his style. For anyone who struggles to reconcile the demands of leadership with a concern for personal integrity and spiritual well-being, the Meditations remains as relevant now as it was two thousand years ago.

In Gregory Hays’s new translation—the first in thirty-five years—Marcus’s thoughts speak with a new immediacy. In fresh and unencumbered English, Hays vividly conveys the spareness and compression of the original Greek text. Never before have Marcus’s insights been so directly and powerfully presented.

With an Introduction that outlines Marcus’s life and career, the essentials of Stoic doctrine, the style and construction of the Meditations, and the work’s ongoing influence, this edition makes it possible to fully rediscover the thoughts of one of the most enlightened and intelligent leaders of any era.

5. Own The Day, Own Your Life by Aubrey Marcus

The founder and CEO of Onnit, the mega lifestyle brand and one of the fastest growing companies in the country, teaches us how one single day of positive choices leads to a lifetime of concrete strategies for better living, optimal performance, and a stronger mind, body, and spirit.

Human optimization thought leader Aubrey Marcus’s personal and professional mission rests on a single question: How can we get the most out of our body and mind on a daily basis?

Marcus answers that question in Own the DayOwn Your Life an empowering handbook that guides readers to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier. And these daily habits turn into weekly routines, ultimately becoming part of lifelong healthy choices.

From workouts and diet to inbox triage, mindfulness, shower temperature, and sex, this ground-breaking manual provides simple strategies for each element of your day. Drawing from the latest studies and traditional practices from around the world, Own the Day, Own Your Life delivers an optimization philosophy, including cutting-edge life-hacking tips, nutritional expertise, brain upgrades, and fitness regiments.

Own the Day, Own Your Life is a must-have “choose-your-own-adventure” guide for the everyman and everywoman—packed with pragmatic and effective strategies that empower you to enjoy your life, take charge of your health, and own the day.

6. The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

To make the journey into the Now we will need to leave our analytical mind and its false created self, the ego, behind. From the very first page of Eckhart Tolle’s extraordinary book, we move rapidly into a significantly higher altitude where we breathe a lighter air. We become connected to the indestructible essence of our Being, “The eternal, ever present One Life beyond the myriad forms of life that are subject to birth and death.” Although the journey is challenging, Eckhart Tolle uses simple language and an easy question and answer format to guide us. 

A word of mouth phenomenon since its first publication, The Power of Now is one of those rare books with the power to create an experience in readers, one that can radically change their lives for the better.

7. Awaken the Giant Within: How To Take Immediate Control of Your Mental, Emotional, Physical and Financial by Tony Robbins

Wake up and take control of your life! From the bestselling author of Inner StrengthUnlimited Power, and MONEY Master the Game, Anthony Robbins, the nation’s leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.

The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

8. The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson

Getting rich is not just about luck; happiness is not just a trait we are born with. These aspirations may seem out of reach, but building wealth and being happy are skills we can learn.

So what are these skills, and how do we learn them? What are the principles that should guide our efforts? What does progress really look like?

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last ten years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.

Read More: Naval Ravikant’s Five Most Important Skills

9. Thinking, Fast and Slow by Daniel Kahneman

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. 

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble.

Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

10. The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

In The Four Agreements, don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.

Best Business & Finance Books for Men

These business and finance books for men range from how to run large companies all the way to how to manage your personal finances more responsibly. If you’re working on improving your business acumen and knowledge these books are a good starting point.

Read More: Best Finance Books for Young People Who Want to Be Rich

1. Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ‘unicorn’ promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: the technology didn’t work.

For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at the Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos’ articles in late 2015. By early 2017, the company’s value was zero and Holmes faced potential legal action from the government and her investors.

In Bad Blood John Carreyrou tells the story of Theranos, and encourages us to consider the possible repercussions of our blind faith in a small group of brilliant individuals. 

2. I Will Teach You to Be Rich by Ramit Sethi

Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.
I Will Teach You to Be Rich will show you:

  • How to crush your debt and student loans faster than you thought possible
  • How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
  • How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
  • How to talk your way out of late fees (with word-for-word scripts)
  • How to save hundreds or even thousands per month (and still buy what you love)
  • A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
  • How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
  • The exact words to use to negotiate a big raise at work

3. The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarco

Has the financial plan of mediocrity and survival become your plan for wealth? That sounds something like this: 

“Graduate from college, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit buying expensive Starbucks coffee, save and penny-pinch for decades, trust your life-savings to Wall Street, and one day, when you are oh, say, 65 years old, you can retire rich.

Since you were old enough to hold a job, you’ve been hoodwinked into believing that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This soul-sucking, dream-stealing dogma is known as the “The Slowlane” – a risky financial gamble that dubiously promises wealth in a wheelchair.

Accept the Slowlane as your financial roadmap, and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can get a job and keep it, HOPE the stock market doesn’t tank, HOPE for a robust economy, HOPE, HOPE, and HOPE. Do you really want HOPE as the centerpiece for your family’s financial plan?

Drive the Slowlane, and you will discover your life deteriorate into a miserable exhibition about what you cannot do versus what you can. For those who refuse the lifetime subscription to mediocrity, there’s an expressway to extraordinary wealth capable of burning a trail to financial freedom faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k)s, indexed-funds, or a lifestyle of miserly living in a tiny house.

Just some of what you will learn:

  • Why jobs, 401(k)s, indexed-funds, and 40-years of mindless frugality will never make you rich young.
  • Why a Fastlane strategy is the best insurance policy again inflation, economic recessions, and pandemic lockdowns.
  • Why most entrepreneurs fail and how to immediately put the odds in your favor.
  • The real law of wealth: Leverage this, and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this, and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • The indisputable mathematics of wealth is how you and any “Joe Schmo” can quickly tap into real wealth.
  • Why the guru’s sacred deities – compound interest and indexed fund investing – are impotent wealth accelerators.
  • Why popular guru platitudes like “do what you love” and “follow your passion” will most likely keep you poor, not rich.

4. Principles: Life and Work by Ray Dalio

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine.

Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

In PrinciplesDalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.

He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

5. The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution by Gregory Zuckerman

The unbelievable story of a secretive mathematician who pioneered the era of the algorithm–and made $23 billion doing it.

Jim Simons is the greatest money maker in modern financial history. No other investor–Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros–can touch his record. Since 1988, Renaissance’s signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars.

Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that’s sweeping the world.

As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump’s victorious 2016 effort. Mercer also impacted the campaign behind Brexit.

The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It’s also a story of what Simons’s revolution means for the rest of us.

6. Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

Rich Dad, Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

20 Years… 20/20 Hindsight

In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.

In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.

As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.

Will there be a few surprises? Count on it.

Rich Dad Poor Dad

  • Explodes the myth that you need to earn a high income to become rich
  • Challenges the belief that your house is an asset
  • Shows parents why they can’t rely on the school system to teach their kids
    about money
  • Defines once and for all an asset and a liability
  • Teaches you what to teach your kids about money for their future financial

7. Think and Grow Rich by Napoleon Hill

The most famous of all teachers of success spent a fortune and the better part of a lifetime of effort to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.

In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.

Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and enjoy these spiritual values.

BE PREPARED! When you expose yourself to the influence of this philosophy, you may experience a CHANGED LIFE which can help you negotiate your way through life with harmony and understanding and prepare you for the accumulation of abundant material riches.

8. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. 

This step-by-step guide to luxury lifestyle design teaches:

  • How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
  • How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
  • How blue-chip escape artists travel the world without quitting their jobs
  • How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
  • How to trade a long-haul career for short work bursts and frequent “mini-retirements”

    The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
  • More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
  • Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
  • How Lifestyle Design principles can be suited to unpredictable economic times
  • The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

Best Books on Dating & Relationships for Men

Everyone wants to have healthier, more exciting, more fulfilling romantic relationships. These books can help you improve yourself to become a better partner, whether you’re currently in a relationship or you’re on the market and trying to improve your dating game.

Read More: Best Dating Books for Men

1. Mate: Become the Man Women Want by Tucker Max and Geoffrey Miller

The #1 bestselling pioneer of “fratire” and a leading evolutionary psychologist team up to create the dating book for guys.

Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. 

The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it’s not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. 

Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No “seduction techniques,” No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. 

Much of what they’ve discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!

2. The Relationship Cure: A 5 Step Guide to Strengthening Your Marriage, Family, and Friendships by John M. Gottman

From the country’s foremost relationship expert and New York Times bestselling author Dr. John M. Gottman comes a powerful, simple five-step program, based on twenty years of innovative research, for greatly improving all of the relationships in your life—with spouses and lovers, children, siblings, and even your colleagues at work.

Gottman provides the tools you need to make your relationships thrive. In The Relationship Cure, Dr. Gottman:

  • Reveals the key elements of healthy relationships, emphasizing the importance of what he calls “emotional connection”
  • Introduces the powerful new concept of the emotional “bid,” the fundamental unit of emotional connection
  • Provides remarkably empowering tools for improving the way you bid for emotional connection and how you respond to others’ bids

Packed with fascinating questionnaires and exercises developed in his therapy, The Relationship Cure offers a simple but profound program that will fundamentally transform the quality of all of the relationships in your life.

3. No More Mr. Nice Guy by Dr. Robert Glover

A Nice Guy, according to Dr. Robert Glover, a pioneering expert on the Nice Guy Syndrome, is a man who believes he is not okay just as he is. He is convinced that he must become what he thinks others want him to be liked, loved, and get his needs met. He also believes that he must hide anything about himself that might trigger a negative response in others.

The Nice Guy Syndrome typically begins in infancy and childhood when a young boy inaccurately internalizes emotional messages about himself and the world. It is fueled by toxic shame and anxiety. Rapid social change in the late 20th century and early 21st century has contributed to a worldwide explosion of men struggling to find happiness, love, and purpose.

The paradigm of the Nice Guy Syndrome is driven by three faulty covert contracts. Nice Guys believe:

  • If I am good, then I will be liked and loved.
  • If I meet other people’s needs without them having to ask, then they will meet my needs without me having to ask.
  • If I do everything right, then I will have a smooth, problem-free life.

The inauthentic and chameleon-like approach to life causes Nice Guys to often feel frustrated, confused, and resentful. Subsequently, these men are often anything but nice. Common Nice Guy patterns include giving to get, difficulty setting boundaries, dishonesty, caretaking, fixing, codependency, people-pleasing, conflict avoidance, passive-aggressiveness, unsatisfying relationships, issues with sexuality, and compulsive masturbation and pornography use.

Since the publication of No More Mr. Nice Guy in 2003, hundreds of thousands of men worldwide have learned how to release toxic shame, soothe their anxiety, face their fears, connect with men, embrace their passion and purpose, and experience success in work and career. These men have also learned to set boundaries, handle conflict, make their needs a priority, develop satisfying relationships, and experience great sex.

This process of recovery from the Nice Guy Syndrome allows men to move through:

  • Depression
  • Social anxiety and shyness
  • Codependency
  • Low self-esteem
  • Loneliness and hopelessness
  • Feelings of failure
  • Lack of confidence and purpose
  • Compulsive behaviors and addictions
  • Feeling stuck in life

Contrary to what the title might seem to imply, No More Mr. Nice Guy does not teach men how to be not nice. Dr. Glover shows men how to become what he calls Integrated Males. Becoming integrated does not mean becoming different or better. It means being able to accept all aspects of oneself. An integrated male can embrace everything that makes him unique – his power, his assertiveness, his humor, his courage, and his mission, as well as his fears, his imperfections, his mistakes, his rough edges, and his dark side.

If you are ready to get what you want in love, sex, and life, No More Mr. Nice Guy will show you how.

4. Models: Attract Women Through Honesty by Mark Manson

Models is the first men’s dating book ever written on seduction as a purely emotional process rather than a logical one, a process of connecting with women rather than impressing them, a process of self-expression rather than manipulation. It’s the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.

Inside Models: Attract Women Through Honesty, you’ll learn:

  • The root behaviors that cause all female attraction.
  • Why typical dating advice and pick up theory is counter-productive in the long-run.
  • How to overcome nervousness and anxiety around attractive women.
  • How any man can make himself appear attractive with a little time and effort.
  • The three keys to keeping conversations with women interesting and engaging.
  • How to discover the beliefs and attitudes that are sabotaging your success with women.
  • How to develop a genuine and joyful sense of humor.

Best Devotional Books for Men

These devotional books aren’t all linked to Christianity or religion, so if that’s not your thing some of these may still be helpful for you. Devotional books can simply help you stay focused on your goals, check in with yourself daily, and gradually improve your life.

1. The Pocket Guide to Action: 116 Meditations on the Art of Doing by Kyle Eschenroeder

The Pocket Guide to Action: 116 Meditations on the Art of Doing by Kyle Eschenroeder lays out over a hundred short, punchy devotionals on the nature and importance of action. This pithy book is crammed with insightful advice on how to take more action in life so you can become the man you want to be. 

If you spend a lot of time thinking about things, making plans, and examining possibilities, but rarely pull the trigger on any of them, this is the book for you. Turn to any page at any time to get a kick in the rear when you need it.

2. The Daily Stoic by Ryan Holiday and Stephen Hanselman

From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a beautiful daily devotional of Stoic meditations—an instant Wall Street Journal and USA TodayBestseller.

Why have history’s greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today’s top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise.

The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you’ll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. 

By following these teachings over the course of a year (and, indeed, for years to come) you’ll find the serenity, self-knowledge, and resilience you need to live well. 

3. On The Threshold of Transformation: Daily Meditations for Men by Richard Rohr

For men, pain is very real. 

So is the power to transform it. In one of the opening meditations of this book, male spirituality expert Richard Rohr writes, “We need to fail, to fall, to jump into the central mystery of our own existence, or we’ll have no way of finding our true path.” Those words serve as the starting point for a potentially transformative experience, one in which men come to grips with the fact that some form of suffering or letting go is essential to achieving wholeness, holiness, and happiness.

With nearly every man dealing with some form of hurt in his life, On the Threshold of Transformation acknowledges the pain and deals with it directly and redemptively. While much of our culture today would have us believe that failure and suffering are inherently bad, Fr. Rohr helps men see that pain—in whatever form it takes—is a primary doorway through which they can pass to reach their authentic, best selves, which is where they will truly encounter God.

Ultimately, this book of 366 daily meditations helps men learn how to transform their pain so they don’t pass it on. With Fr. Rohr as their guide, the path to male spiritual transformation can be found and followed.

4. Stand Strong: 365 Devotions for Men by Men by Our Daily Bread Ministries

The responsibilities of life can wear men down.. But this concise devotional will inspire men to draw strength from the Word of God. Each devotional is practical and brief, taking only five minutes to read.

Wisdom from Scripture and insights from the experiences of other men will help readers build a solid foundation—one that allows confidence in the Lord no matter what life brings their way.

5. The One Year Uncommon Life Daily Challenge by Tony Dungy

Strengthen the core of your life and faith on a year-long journey with beloved Super Bowl–winning former head coach Tony Dungy and co-author Nathan Whitaker!

The One Year Uncommon Life Daily Challenge contains 365 reflections from Tony and Nathan on living an “uncommon life” of integrity, honoring your family and friends, creating a life of real significance and impact, and walking with the Lord. This year, step up to the challenge to spend time with God—and dare to be uncommon every day. A perfect gift for sports fans, coaches, athletes, and dads!

Best Fiction Audiobooks for Men

Reading (or listening to) fiction is one of the best ways to get a complete understanding of narrative and how effective storytelling works. These are some great fiction works to help you understand the modern world, or to get a look at worlds completely unlike the one you live in.

1. The Road by Cormac McCarthy

A father and his son walk alone through burned America. Nothing moves in the ravaged landscape save the ash on the wind. It is cold enough to crack stones, and when the snow falls it is gray. The sky is dark. Their destination is the coast, although they don’t know what, if anything, awaits them there. They have nothing; just a pistol to defend themselves against the lawless bands that stalk the road, the clothes they are wearing, a cart of scavenged food—and each other.

The Road is the profoundly moving story of a journey. It boldly imagines a future in which no hope remains, but in which the father and his son, “each the other’s world entire,” are sustained by love. Awesome in the totality of its vision, it is an unflinching meditation on the worst and the best that we are capable of: ultimate destructiveness, desperate tenacity, and the tenderness that keeps two people alive in the face of total devastation.

2. American Psycho by Bret Easton Ellis

In this modern classic, the acclaimed New York Timesbestselling author explores the incomprehensible depths of madness and captures the insanity of violence in our time or any other. 

Patrick Bateman moves among the young and trendy in 1980s Manhattan. Young, handsome, and well educated, Bateman earns his fortune on Wall Street by day while spending his nights in ways we cannot begin to fathom. Expressing his true self through torture and murder, Bateman prefigures an apocalyptic horror that no society could bear to confront.

3. Fight Club by Chuck Palahniuk

The first rule about fight club is you don’t talk about fight club.

Chuck Palahniuk showed himself to be his generation’s most visionary satirist in this, his first book. Fight Club’s estranged narrator leaves his lackluster job when he comes under the thrall of Tyler Durden, an enigmatic young man who holds secret after-hours boxing matches in the basements of bars. There, two men fight “as long as they have to.”

This is a gloriously original work that exposes the darkness at the core of our modern world.

4. We Begin at the End by Chris Whitaker

Right. Wrong. Life is lived somewhere in between.

Duchess Day Radley is a thirteen-year-old self-proclaimed outlaw. Rules are for other people. She is the fierce protector of her five-year-old brother, Robin, and the parent to her mother, Star, a single mom incapable of taking care of herself, let alone her two kids.

Walk has never left the coastal California town where he and Star grew up. He may have become the chief of police, but he’s still trying to heal the old wound of having given the testimony that sent his best friend, Vincent King, to prison decades before. And he’s in overdrive protecting Duchess and her brother.

Now, thirty years later, Vincent is being released. And Duchess and Walk must face the trouble that comes with his return. We Begin at the End is an extraordinary novel about two kinds of families—the ones we are born into and the ones we create.

5. Shantaram: A Novel by Gregory David Roberts

“It took me a long time and most of the world to learn what I know about love and fate and the choices we make, but the heart of it came to me in an instant, while I was chained to a wall and being tortured.”

So begins this epic, mesmerizing first novel by Gregory David Roberts, set in the underworld of contemporary Bombay. Shantaram is narrated by Lin, an escaped convict with a false passport who flees maximum security prison in Australia for the teeming streets of a city where he can disappear.

Accompanied by his guide and faithful friend, Prabaker, the two enter Bombay’s hidden society of beggars and gangsters, prostitutes and holy men, soldiers and actors, and Indians and exiles from other countries, who seek in this remarkable place what they cannot find elsewhere.

As a hunted man without a home, family, or identity, Lin searches for love and meaning while running a clinic in one of the city’s poorest slums, and serving his apprenticeship in the dark arts of the Bombay mafia. The search leads him to war, prison torture, murder, and a series of enigmatic and bloody betrayals. The keys to unlock the mysteries and intrigues that bind Lin are held by two people. The first is Khader Khan: mafia godfather, criminal-philosopher-saint, and mentor to Lin in the underworld of the Golden City. The second is Karla: elusive, dangerous, and beautiful, whose passions are driven by secrets that torment her and yet give her a terrible power.

Burning slums and five-star hotels, romantic love and prison agonies, criminal wars and Bollywood films, spiritual gurus and mujaheddin guerrillas—this huge novel has the world of human experience in its reach, and a passionate love for India at its heart. Based on the life of the author, it is by any measure the debut of an extraordinary voice in literature.

6. I am Legend by Richard Matheson

The population of the entire world has been obliterated by a pandemic of vampire bacteria. Yet somehow, Robert Neville survived. He must now struggle to make sense of what happened and learn to protect himself against the vampires who hunt him nightly.
As months of scavenging and hiding turn to years marked by depression and alcoholism, Robert spends his days hunting his tormentors and researching the cause of their affliction. But the more he discovers about the vampires around him, the more he sees the unsettling truth of who is—and who is not—a monster.
Richard Matheson’s I Am Legend has been a major influence on horror literature. In 2012, it was named the best vampire novel of the century by the Horror Writers Association and the Bram Stoker Estate. The novel was adapted to film in 1964 as The Last Man on Earth, in 1971 as Omega Man, and in 2007 as I am Legend, starring Will Smith.

7. Carrie by Stephen King

Stephen King’s legendary debut, the bestselling smash hit that put him on the map as one of America’s favorite writers 
“Gory and horrifying. . . . You can’t put it down.” —Chicago Tribune
Unpopular at school and subjected to her mother’s religious fanaticism at home, Carrie White does not have it easy. But while she may be picked on by her classmates, she has a gift she’s kept secret since she was a little girl: she can move things with her mind. Doors lock. Candles fall.

Her ability has been both a power and a problem. And when she finds herself the recipient of a sudden act of kindness, Carrie feels like she’s finally been given a chance to be normal. She hopes that the nightmare of her classmates’ vicious taunts is over . . . but an unexpected and cruel prank turns her gift into a weapon of horror so destructive that the town may never recover.

8. The Sackett Brand by Louis L’Amour

In The Sackett Brand, Louis L’Amour spins the story of a courageous man who must face overwhelming odds to track down a killer.

Tell Sackett and his bride, Ange, came to Arizona to build a home and start a family. But on Black Mesa, something goes terribly wrong. Tell is ambushed and badly injured. When he finally manages to drag himself back to where he left Ange, she is gone. Desperate, cold, hungry, and with nothing to defend himself, Tell is stalked like a wounded animal. While he hides from his attackers, his rage and frustration mount as he tries to figure out who the men are, why they are trying to kill him, and what has happened to his wife. Discovering the truth will be risky. And when he finally does, it will be their turn to run.

Best War Books for Men

I think most men at some point develop some sort of fascination with, or at least an interest in, war and combat. If you aren’t currently serving in the military and you aren’t a veteran, these books can help you understand the very, very harsh realities of war.

1. Band of Brothers by Stephen Ambrose

They came together, citizen soldiers, in the summer of 1942, drawn to Airborne by the $50 monthly bonus and a desire to be better than the other guy. And at its peak—in Holland and the Ardennes—Easy Company was as good a rifle company as any in the world.

From the rigorous training in Georgia in 1942 to the disbanding in 1945, Stephen E. Ambrose tells the story of this remarkable company. In combat, the reward for a job well done is the next tough assignment, and as they advanced through Europe, the men of Easy kept getting the tough assignments.

They parachuted into France early D-Day morning and knocked out a battery of four 105 mm cannon looking down Utah Beach; they parachuted into Holland during the Arnhem campaign; they were the Battered Bastards of the Bastion of Bastogne, brought in to hold the line, although surrounded, in the Battle of the Bulge; and then they spearheaded the counteroffensive. Finally, they captured Hitler’s Bavarian outpost, his Eagle’s Nest at Berchtesgaden.

They were rough-and-ready guys, battered by the Depression, mistrustful and suspicious. They drank too much French wine, looted too many German cameras and watches, and fought too often with other GIs. But in training and combat they learned selflessness and found the closest brotherhood they ever knew. They discovered that in war, men who loved life would give their lives for them. 

This is the story of the men who fought, of the martinet they hated who trained them well, and of the captain they loved who led them. E Company was a company of men who went hungry, froze, and died for each other, a company that took 150 percent casualties, a company where the Purple Heart was not a medal—it was a badge of office.

2. Stalingrad: The Fateful Siege 1942-1943 by Antony Beevor

The Battle of Stalingrad was not only the psychological turning point of World War II: it also changed the face of modern warfare. From Antony Beevor, the internationally bestselling author of D-Day and The Battle of Arnhem.

In August 1942, Hitler’s huge Sixth Army reached the city that bore Stalin’s name. In the five-month siege that followed, the Russians fought to hold Stalingrad at any cost; then, in an astonishing reversal, encircled and trapped their Nazi enemy. This battle for the ruins of a city cost more than a million lives.

Stalingrad conveys the experience of soldiers on both sides, fighting in inhuman conditions, and of civilians trapped on an urban battlefield. Antony Beevor has itnerviewed survivors and discovered completely new material in a wide range of German and Soviet archives, including prisoner interrogations and reports of desertions and executions. As a story of cruelty, courage, and human suffering, Stalingrad is unprecedented and unforgettable.

Historians and reviewers worldwide have hailed Antony Beevor’s magisterial Stalingrad as the definitive account of World War II’s most harrowing battle.

3. Extreme Ownership: How U.S. Navy Seals Lead and Win by Jocko Willink

Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. 

Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.

Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownershiprevolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

4. Walk in My Combat Boots: True Stories from America’s Bravest Warriors by James Patterson and Matt Eversmann

Walk in my Combat Boots is a powerful collection crafted from hundreds of original interviews by James Patterson, the world’s #1 bestselling writer, and First Sergeant US Army (Ret.) Matt Eversmann, part of the Ranger unit portrayed in the movie Black Hawk Down

These are the brutally honest stories usually only shared amongst comrades in arms. Here, in the voices of the men and women who’ve fought overseas from Vietnam to Iraq and Afghanistan, is a rare eye-opening look into what wearing the uniform, fighting in combat, losing friends and coming home is really like. Readers who next thank a military member for their service will finally have a true understanding of what that thanks is for.

5. The Forgotten 500 by Gregory A. Freeman

The astonishing, never before told story of the greatest rescue mission of World War II—when the OSS set out to recover more than 500 airmen trapped behind enemy lines in Yugoslavia…

During a bombing campaign over Romanian oil fields, hundreds of American airmen were shot down in Nazi-occupied Yugoslavia. Local Serbian farmers and peasants risked their own lives to give refuge to the soldiers while they waited for rescue, and in 1944, Operation Halyard was born. The risks were incredible. The starving Americans in Yugoslavia had to construct a landing strip large enough for C-47 cargo planes—without tools, without alerting the Germans, and without endangering the villagers. And the cargo planes had to make it through enemy airspace and back—without getting shot down themselves.
Classified for over half a century for political reasons, the full account of this unforgettable story of loyalty, self-sacrifice, and bravery is now being told for the first time ever. The Forgotten 500 is the gripping, behind-the-scenes look at the greatest escape of World War II.

6. The Spy and the Traitor: The Greatest Espionage Story of the Cold War by Ben Macintyre

If anyone could be considered a Russian counterpart to the infamous British double-agent Kim Philby, it was Oleg Gordievsky. The son of two KGB agents and the product of the best Soviet institutions, the savvy, sophisticated Gordievsky grew to see his nation’s communism as both criminal and philistine. He took his first posting for Russian intelligence in 1968 and eventually became the Soviet Union’s top man in London, but from 1973 on he was secretly working for MI6.

For nearly a decade, as the Cold War reached its twilight, Gordievsky helped the West turn the tables on the KGB, exposing Russian spies and helping to foil countless intelligence plots, as the Soviet leadership grew increasingly paranoid at the United States’s nuclear first-strike capabilities and brought the world closer to the brink of war.

Desperate to keep the circle of trust close, MI6 never revealed Gordievsky’s name to its counterparts in the CIA, which in turn grew obsessed with figuring out the identity of Britain’s obviously top-level source. Their obsession ultimately doomed Gordievsky: the CIA officer assigned to identify him was none other than Aldrich Ames, the man who would become infamous for secretly spying for the Soviets. 

Unfolding the delicious three-way gamesmanship between America, Britain, and the Soviet Union, and culminating in the gripping cinematic beat-by-beat of Gordievsky’s nail-biting escape from Moscow in 1985, Ben Macintyre’s latest may be his best yet. Like the greatest novels of John le Carré, it brings readers deep into a world of treachery and betrayal, where the lines bleed between the personal and the professional, and one man’s hatred of communism had the power to change the future of nations.

7. The Operator: Firing the Shots That Killed Osama Bin Laden and My Years as a SEAL Team Warrior by Robert O’Neill

In The Operator, Robert O’Neill describes his idyllic childhood in Butte, Montana; his impulsive decision to join the SEALs; the arduous evaluation and training process; and the even tougher gauntlet he had to run to join the SEALs’ most elite unit. After officially becoming a SEAL, O’Neill would spend more than a decade in the most intense counterterror effort in US history. For extended periods, not a night passed without him and his small team recording multiple enemy kills—and though he was lucky enough to survive, several of the SEALs he’d trained with and fought beside never made it home.

“Impossible to put down…The Operator is unique, surprising, a kind of counternarrative, and certainly the other half of the story of one of the world’s most famous military operations…In the larger sense, this book is about…how to be human while in the very same moment dealing with death, destruction, combat” (Doug Stanton, New York Times bestselling author). O’Neill describes the nonstop action of his deployments in Iraq and Afghanistan, evokes the black humor of years-long combat, brings to vivid life the lethal efficiency of the military’s most selective units, and reveals details of the most celebrated terrorist takedown in history. This is “a riveting, unvarnished, and wholly unforgettable portrait of America’s most storied commandos at war” (Joby Warrick).

Best Literary Classic Audiobooks for Men

So maybe you’ve already read a few of these in your high school or college English classes, but these are some of the best classics for men to read. Having a grasp on popular literature can help you connect with people, and can help you sound like you’re not a total dumb ass in conversations with your well-read friends.

  1. Catch-22 by Joseph Heller
  2. The Catcher in the Rye by J.D. Salinger
  3. For Whom the Bell Tolls by Ernest Hemingway
  4. Slaughterhouse Five by Kurt Vonnegut
  5. The Sun Also Rises by Ernest Hemingway
  6. The Brothers Karamazov by Fyodor Dostoevsky
  7. Fahrenheit 451 by Ray Bradbury
  8. The Odyssey by Homer
  9. The Great Gatsby by F. Scott Fitzgerald
  10. Lord of the Flies by William Golding
  11. 1984 by George Orwell
  12. On The Road by Jack Kerouac
  13. In Cold Blood by Truman Capote
  14. Down and Out in Paris and London by George Orwell
  15. Fear and Loathing in Las Vegas by Hunter S. Thompson
  16. Travels with Charley in Search of America by John Steinbeck
  17. Brave New World by Aldous Huxley
  18. Hamlet by William Shakespeare
  19. A Tale of Two Cities by Charles Dickens
  20. The Last of the Mohicans by James Fenimore Cooper
  21. The Outsiders by S.E. Hinton
  22. One Hundred Years of Solitude by Gabriel Garcia Marquez
  23. One Flew Over The Cuckoo’s Nest by Ken Kesey
  24. The Picture of Dorian Gray by Oscar Wilde
  25. Dubliners by James Joyce