Creating a new website is an exciting venture, but it can also be overwhelming when it comes to generating compelling and engaging content. The key to a successful website lies in having well-thought-out, unique, and relevant content that captivates your audience. This post will give you the steps I would take if I just launched a new website and needed to go from 0 organic visitors to thousands of visitors in a month.
In this post you’ll learn about:
- Step 1: Content Ideation
- Step 2: Keyword Research
- Step 3: Content Production
- Step 4: Share Your Content
- Step 5: Publish A LOT!
- Step 6: Engage with Relevant Communities
- Step 7: Improve Your Writing
- Step 8: Become Prolific for Prolonged Success
Step 1: Content Ideation
Content ideation is the process of brainstorming and generating valuable ideas for the content on your website. It involves identifying the needs and interests of your target audience, understanding your brand’s messaging, and finding creative ways to communicate your message effectively.
In this section, we will explore various techniques and strategies to help you kick-start your content ideation process. From conducting thorough audience research to leveraging social media trends, we will provide you with practical tips to inspire your creativity and develop a content plan that keeps your visitors coming back for more.
So, buckle up and let’s dive into the fascinating world of content ideation for your new website!
Get Content Ideas from Google
Google is filled with information about what you need to include in your content. Let’s look at some examples below that a company could use if they were selling “smart watch accessories”.
Google includes this list of modifiers that will modify a user’s search to make it more specific. If you’re struggling to come up with content ideas, you can use this list to tailor your content.
Let’s say you already have an article called “Best Smart Watch Accessories for 2023”, but you need to publish more posts. You could use these modifiers to create the following posts:
- Best Women’s Smart Watch Accessories
- Best Men’s Smart Watch Accessories
- Best Smart Watch Accessories on Amazon
- Best Accessories for Samsung Smart Watches
- Best Smart Watch Accessories Under $6
People also ask Section
The “People also ask” section on a Google results page can reveal some related topics that you can also cover with your content. If you need more ideas, try searching for other variations or subtopics related to your main topic — and Google will provide you with another list of questions that people are asking.
For our smart watch accessories example from above, Google provided these questions, which you could use to create new content:
- How do you accessorize a smart watch?
- Is it OK to wear a smart watch all the time
- Can you text on a smartwatch?
- Can I leave my phone at home and use my smartwatch?
Similar to the “People also ask” section, the Related searches section (located at the bottom of the search results page) provides even more new ideas for content you can create.
This search for “smart watch accessories” delivered the following Related searches that you could use to inspire new content:
Use SEO Tools like Ahrefs and SEMRush
SEO tools are great for finding keyword ideas, because they can not only give you a list of potential topics to cover, but they also give you the traffic potential and search volume for each keyword.
Within Ahrefs, you can use the Keyword ideas section within “Keywords Explorer” to find matching terms, related terms and search suggestions related to your main topic.
- Matching terms: Matching terms are any other keywords that contain the exact keyword you’ve entered. For example, if your main keyword is “smart watch”, matching terms could include “smart watch bands” and “smart watch accessories”.
- Related terms: Related terms are keywords that are associated with your main keyword, but don’t necessarily include your original keyword. For example, related terms for “smart watch” may include “Apple watch” or “Galaxy Watch6 vs. Apple Watch Series 8”.
- Search suggestions: Search suggestions are the keywords that Google suggests with autocomplete as you type in your primary keyword. These search suggestions don’t always have a lot of traffic, which can make these valuable for finding low-traffic or long tail keywords to target with your content.
Step 2: Keyword Research
When it comes to boosting your website’s visibility and attracting organic traffic, keyword research is a vital step. By understanding the specific words and phrases people use to search for relevant content, you can optimize your website and create targeted content that resonates with your audience.
In this section, we will delve into the world of keyword research and explore effective strategies to uncover valuable keyword opportunities. From utilizing SEO tools to analyzing your competition’s content, we will equip you with the knowledge to identify high-potential keywords that will drive organic traffic to your new website.
By investing time and effort into comprehensive keyword research, you will lay a solid foundation for your website’s success, ensuring that your content meets the needs of your target audience and ranks well in search engine results. So, let’s explore the exciting realm of keyword research and unlock the potential to elevate your website’s visibility.
Find Keyword Opportunities with SEO Tools
SEO tools are not only helpful for coming up with content ideas, they are also valuable because they give you metrics on how it is to rank for a given keyword. So you have to identify the perfect alignment of keyword difficulty and search volume. If you’re a newer website, unfortunately the odds of you ranking for a high-volume keyword is pretty low — especially if your more established competitors have already targeted that keyword. However, not all hope is lost. Even keywords that SEO tools say have zero search volume, may actually deliver traffic at some point. If your industry is fairly new, people may not know what to search for yet. So demand may grow over time.
When you’re just starting out, it’s more difficult to rank for competitive keywords, so SEO tools are crucial for figuring out which keywords are easy to rank for and have low competition. Once you’ve established your website as an authority in your space, then you can worry about keyword difficulty less — and focus on what will drive traffic instead.
Audit Your Competition’s Content
You can rely entirely on SEO tools if you want to. But another way to figure out which keywords present the biggest opportunity is to see what kinds of content your competitors are publishing. If they are getting traffic from certain keywords or publishing a lot of content related to specific parts of your industry those are good signs that the specific type of content is working.
Step 3: Content Production
When embarking on the journey of launching a new website, one of the most crucial aspects that can make or break its success is the content. Your website’s content is the driving force behind attracting and engaging visitors, building trust, and ultimately converting them into loyal customers or avid followers. But how do you go about creating content that captivates your audience and sets your new website apart from the rest?
In this section, we will delve into the art of crafting compelling website content that leaves a lasting impression. We will explore a range of essential strategies and techniques, from content ideation to keyword research, content production to promotion. By following these guidelines, you will be equipped with the knowledge and skills to create content that not only resonates with your target audience but also ranks well in search engine results, driving organic traffic to your new website.
So, whether you’re a passionate blogger, an aspiring entrepreneur, or a seasoned marketer, join us on this exciting journey as we unlock the secrets to creating captivating website content that brings your new website to life. Let’s get started on your way to success!
Learn How To Write SEO-Friendly Content
So called “SEO content” is typically very formulaic and just rephrases what other websites have already published on a given topic. And that can work…for awhile. However, if you want people to stick around on your site longer than it takes them to find the quick answer they were looking for, you need to add some personal touches to your writing.
I’ve found that even if you stick to the same formula for every blog post, adding in a personal experience or insight can help set your content apart from your competition.
Outsource Your Writing to Freelancers
Once you’ve established editorial guidelines, a brand voice, and a steady publishing schedule, you can start outsourcing your content production to freelancers. I’d recommend skipping the super cheap content writers you can find on sites like Fiverr — simply because in my experience the writing is very poor. You get what you pay for, so even though a writer may be expensive it might be worth it.
Use AI Tools to Streamline Your Content Supply Chain
Even if you prefer to write all of your content yourself, AI can provide a boost to the speed and efficiency with which you can publish. If you have the outline for your article, you can use tools like ChatGPT to write introductions, provide suggestions for body copy, and create artwork for your site. AI tools can speed up the research process, creative development, and proof-reading.
Step 4: Share Your Content
In this section, we will explore effective strategies and techniques that will help you harness the power of content distribution to attract your target audience and drive organic traffic to your website.
In today’s digital landscape, simply creating great content is not enough. You need to actively share your valuable content with the right audience to maximize its impact. We will guide you through the process of identifying platforms where your target audience spends their time, optimizing your content for those platforms, and engaging with relevant communities to build connections and establish your online presence.
From leveraging social media communities like Reddit and Facebook Groups to posting your content where your audience hangs out online, we will cover a wide range of proven techniques that will help you extend the reach of your content and increase organic traffic to your website.
Post Your Content Where Your Audience Hangs Out Online
Posting to your business Facebook page is not going to drive any meaningful traffic to your website — especially as a new business. To attract meaningful numbers of people who actually care about your content, you need to figure out where those people spend time on the internet.
For example, if your website is about gaming, you’ll need to find communities of gamers on the internet and let them know about your content within those communities. That could be sharing on other gaming blogs, within gaming forums, or on a gaming YouTube channel.
Gain Readers from Social Media Communities like Reddit and Facebook Groups
One of the best ways I’ve found to find readers is to search for Facebook Groups and Subreddits related to your topic. You can then share your content in those places — where readers will actually find your content useful.
Step 5: Publish A LOT!
The Power of Publishing: Boost Organic Traffic through Content Velocity
In today’s fast-paced digital landscape, where competition for online visibility is fierce, one of the key strategies to drive organic traffic to your website is through the consistent and frequent publication of high-quality content. Welcome to the section dedicated to exploring the immense potential of content velocity and the impact it can have on your website’s success.
Content velocity refers to the speed and frequency with which you publish new content on your website. It is a vital factor that search engines consider when ranking websites, as it demonstrates your commitment to providing valuable information to your audience. By maintaining a consistent publishing schedule and delivering fresh and engaging content, you not only attract search engine spiders but also capture the attention of your target audience, ultimately driving more organic traffic to your website.
In this section, we will delve into the art of increasing content velocity and explore effective strategies to ensure you’re consistently producing quality content that resonates with your audience. From optimizing your content creation process to implementing editorial calendars and streamlining your workflow, we will guide you through the steps necessary to unleash the power of content velocity.
Furthermore, we will debunk the myth that quantity compromises quality. We will show you how to strike the perfect balance between quantity and quality, ensuring that each piece of content you publish is informative, engaging, and optimized for search engine visibility. By focusing on both the frequency and the value of your content, you can position your website as a trusted source of information, attracting loyal readers and converting them into active participants.
Embrace the Frequency: Content Velocity as an Organic Traffic Magnet
I think a lot of companies or websites get this wrong. Because they want to prioritize quality over quantity, they prioritize publishing a few resource-heavy pieces rather than focusing on getting as many posts out as possible in a given period. While it is important to have editorial standards so people aren’t wasting their time reading your content, when you’re first publishing you have no idea what’s going to work and what isn’t.
I think you should embrace the concept of publishing minimum viable posts for your website. Rather than investing a lot in a few posts early on, I’d recommend publishing good posts right away, and worry about making them great later on. You can get something out there targeting your main focus keyword, and adjust later if you see that it has potential to drive a lot of traffic or create results for your business.
Optimizing Your Workflow: The Key to Consistent Publishing Success
I can’t stress this enough…if you want more organic traffic, you need to focus on publishing efficiency. If you can write content quickly, but struggle to find artwork for your posts, or upload your content to your CMS, those are the bottlenecks you need to focus on solving. Anything that is holding you back from publishing is keeping you from driving visitors to your site.
Every time you post is a new opportunity for people to find your content. So the more you publish, the more chances you give yourself to be discovered.
Step 6: Engage with Relevant Communities
Engage with Relevant Communities: Unlock the Power of Connection
In today’s digital landscape, tapping into the vibrant communities that share your interests and passions is an indispensable strategy to drive organic traffic to your new website. Building meaningful connections and engaging with people who are genuinely interested in what you have to offer can significantly amplify your online presence and attract a steady stream of visitors who are likely to become loyal followers or customers.
I think since digital growth is a key emphasis for content creators, they often ignore the power of real life connection. When you connect with people IRL, they can promote your content via word of mouth or on their own social accounts.
Provide Value by Answering People’s Questions
Another way to build a connection with your audience is to consistently provide valuable content that answers the questions your audience is looking for answers to. As people see that you’re consistently publishing, they’ll begin to trust you as an authority in your industry.
Step 7: Improve Your Writing
Unlocking the Power of Words: Enhance Your Writing for Maximum Organic Traffic
If you’re creating written content to engage your readership, you need to give them easy-to-read copy that keeps them around. But that’s not a simple task. Improving your writing is a long road (and one that really never ends). But every time you publish is a chance to improve your writing skills and clarity.
Hook Your Readers with Strong Headlines
Your headlines are what you use to get people to click — whether that’s on a search engine results page, social media, or on your own landing page.
The best headlines have the following characteristics:
- Clarity: Readers should be able to glance at your headlines and get a full understanding of what your post is about, what type of information you’re sharing, and in what format you’re sharing that information.
- Relevancy: The headlines should include the most relevant information to your readers. If you’re writing for a specific audience (which you should be) you need to share the information they care about.
- Brevity: While your headlines should include details that people care about, keeping them short and clear is most important. Otherwise people may not take the time to read the whole thing.
- Urgency: This isn’t essential, but it helps make your headlines more effective. If people get a sense that your content is especially valuable, they’ll feel like they’re missing out by not reading it.
- Specificity: Your headline should give readers a very clear view of what they will find within your post. If you’re sharing a list of the top 10 electric cars, that post would warrant a different headline than a post that explains how electric car motors work.
Write Clearly and Simply
I don’t know if it’s because I’m a copywriter so I think my writing is great, but one thing I find incredibly annoying is writing that feels like the writer is trying to sound extra smart. If a post is filled with complex language (so I have to look up a word every other sentence), it’s an instant turn off — and I’m going to seek an alternative source.
While some complicated topics may require some complex language, your writing should be clear to your target audience. So if you’re writing about neuroscience for neuroscientists, you’ll use very different language than you would if you were writing about neuroscience for high school students.
Become an Expert in Your Field
Just by nature of learning more — whether about your industry, customers, or area of expertise — your writing will get better. You’ll have more knowledge to make connections to that can make your writing more resonant with your readers.
Another benefit of learning more is that you’ll be able to speak more confidently and authoritatively about your industry and the latest topics. And as you learn and share what you’ve learned, it can actually improve your own comprehension and give you a better idea of what people are curious about and what you should share more of.
Step 8: Become Prolific for Prolonged Success
This ties in to the publishing velocity portion of this post, but it is more related to you building a brand, either for your business or yourself as an individual. If you build a brand for yourself and people now see you as the authority in your field, you’ll begin to organically build an audience of people who are actively seeking your content.
Provide Value Across Many Platforms
Another way to grow and expand your audience is to consistently show up on many different platforms. For example, if you’ve established a successful blog, you can share videos on YouTube of yourself talking about the same topics. Then you can clip those videos to share on platforms like Instagram Reels and TikTok. If you can successfully distill your content down to fit the audience on each platform, you can become well known — regardless of which platform you use.
I can think of quite a few examples of people who grew large followings on one platform and then were able to also reach people on other platforms as they grew.
I’d love to help you grow your audience online. Subscribe here to get more tips and tricks. Or get in touch with me and I’ll do it for you.