The Life and Times of A Blogger

I’ve spent the last few months honing my writing and SEO skills. Working with Spigot, I’ve been driving traffic to their websites with SEO blogging, link-building and social media.

I hadn’t done a lot of blogging before, but I’d messed around on different platforms in the past. I used Blogger for awhile, then Tumblr, and finally created a Squarespace and WordPress website.

Some days are better than others. Sometimes I can easily whip up four or five 500 word blog posts, other days it’s a grind to write one or two. My favorite part is finding a topic that resonates with readers and encourages them to respond. It helps knowing that people are actually reading the content and shaping opinions on it.

I recently added my blogging service to Fiverr: I will write an SEO friendly blog post for your business or website. Blogging is a good way to establish credibility with your customers. It’s not the only way, as having a social presence and a professional website are probably more important. You can improve your search engine rankings and traffic to your website if you write with a purpose. That’s where I come in.

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Brown Is The New White

I’m currently reading Brown Is the New White: How the Demographic Revolution Has Created a New American Majority by Steve Phillips.

What is the book about?

Phillips talks about the movements and events that had to happen for Barack Obama to be elected president. It takes a pretty laid back approach to the cultural changes that are happening in the US and other places around the world.

The book explains that by 2044, half of the United States will be people of color. In other words, at that point, white people will become the minority. And even more interesting is that right now, white progressives and people of color account for 51% of the population. Democratic nominees for president though have pretty much ignored this as they continue to target mainly white voters. Phillips mentions instances when political figures have deliberately changed their messaging to appeal to more conservative white voters and as a result lose touch with voters of color.

It’s an interesting read. I’m just getting started, but so far it’s solid stuff.

Why does it matter?

It’s interesting that people are either in denial or simply ignoring the changes happening right in front of their eyes. This book explains just one example of systems that are in place but are out-dated or not working for the majority people.

I’m Setting A Goal

I’ve heard different people talking about making money online and they’ve definitely caught my attention. Now, maybe only 1% of people who have had success with online businesses talk about it and I neglected the other 99%. Who knows? But it still gets me excited.

I want to start making money online. I’ll find ways to monetize the few websites I own.  |  |

The first step is getting the monetization off the ground. I still have a ways to go before I can make my first dollar, but I think I should be able to do that by the end of 2017.

And Lamborghini, Hollywood Hills guy, Tai Lopez, says its possible. So here goes nothing.

There Will Never Be Another Gold Rush

A gold rush will never happen again. I really can’t think of a situation that would suddenly make everyone rush to one place in the world. The world is so interconnected that one area may suddenly see a spike in economic activity, but people won’t move there.

The World Is Flat by Thomas Friedman covers this well. Jobs that once were reserved for people in the developed, western world can now be performed much cheaper in places like India.

People will rush to new industries and new product categories but nothing is exclusive to a single region. Unless Elon Musk takes people to Mars and lets people find something to sell on Earth, people aren’t going to rush anywhere anytime soon.

The Basics of Digital Advertising

This article was originally posted on the AdBistro blog. Read the original article here.

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Digital advertising is really any marketing or advertising media that is digitally displayed. This most commonly refers to internet, mobile and hand-held media devices, but could also be out-of-home media like billboards or other digital banners. Here is a quick rundown of some basic digital ad types and key terms.

Digital Advertising Inventory

Advertising inventory is the number of ads, or amount of ad space, a publisher has available to sell to an advertiser. In the context of display ads, this inventory would be the individual ad units on the website. Inventory standards are set by groups like IAB (Interactive Advertising Bureau). IAB specifications for programmatic selling and buying of inventories deliver greater efficiency and reliability.

Digital Advertising Platforms

  • Search Advertising: Also called paid search, search ads are advertising on search engines like Google, Yahoo and Bing. There are over 3.5 billion searches per day on Google, ignoring this market is missing out on a big opportunity.
  • Display Advertising: These ads are the banners on websites that include images or videos. Internet users using ad-blockers make it more difficult to see high engagement rates on these types of ads. As a result, native advertising and other forms of digital advertising are becoming more popular.
  • Mobile Advertising: Mobile advertising is a method of advertising that shows up on a mobile device, like a smartphone. These could be text message advertisements, embedded in apps, or display ads on mobile websites. While many of the same tactics are used when targeting mobile users as desktop users, research suggests that engagement in mobile users is slightly higher.
  • Social Advertising: Hootsuite calls social advertising, “any kind of paid content on a social media network. The options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached.”
  • Demand-side Platforms: A demand-side platform is “a piece of software used to purchase advertising in an automated fashion.” according to Digiday. Advertisers and agencies most often use DSPs in the ad buying process.

What is native advertising?

adbistro-native-ads-click-through-rate-ctrNative advertising is a form of paid media, where the paid content resembles the surrounding website/content. By blending with the rest of a webpage, (or even non-digital forms like magazines) the content is more user-friendly. As a result, native ads have a much higher engagement rate than traditional display ads.

What is programmatic advertising?

Programmatic ads are ads that have a completely automated buying process. Buying these ads is more efficient because a computer can monitor and bid on ads rather than having a person actually following and bidding on them. The automated buying process allows advertisers to reach specific audiences with pinpoint accuracy.

Prior to programmatic, the ad buying process was approached as direct sales. The advertisers and publishers would go back-and-forth with hundreds of spreadsheets, proposals, emails, etc. While this process is still used somewhat, it is less common thanks to programmatic.

Real-Time Bidding (RTB) vs. Automated Guaranteed

Both real-time bidding (RTB) and automated guaranteed are methods of programmatic ad buying. Real-time bidding buys impressions one at a time, based on who an advertiser is targeting. Advertisers bid by impression and if they win, their ad is immediately displayed.  This is the advantage to RTB, its ability to publish in an instant.  Automated guaranteed, or direct buying, allows marketers to buy ad impressions in bulk for a specific context or website, for example. The advantage to direct buying is that both the inventory and the price are guaranteed. However, once the deal is complete the advertiser loses control of when their ads are published on the site.

Why use digital advertising?

Quite simply, you should spend money on digital advertising because your competitors are doing it. If you neglect your business’ digital presence, your competitors will be at an advantage by reaching your target customers more often. Another reason is digital advertising’s superior tracking and measuring capabilities. Measuring a campaign’s ROI can be as simple as logging into Facebook and checking the engagement numbers on a particular post. As consumer data begins to paint a more complete picture of customers and their context, the insights into the buying process are deeper than ever. With this clear image of your most profitable customers, you can personalize which ads are served to which customers (depending on their place in the buying process).

How effective is digital advertising?

Digital advertising’s effectiveness obviously varies, but it makes optimizing your marketing and advertising efforts easier. Because the platform is so measurable, the most effective campaigns can be expanded and other campaigns can be stopped to maximize ROIs. By using the best available types of digital ads, as recommended by IAB, you will see twice the interaction rates.

Digital Advertising Pros and Cons

While this isn’t an exhaustive list, these are some of the most important factors you should consider.


  • With endless advertising options, solutions are more flexible to factors like budgets and technical capabilities.
  • Customer interaction possibilities are endless. Every screen is a possible place to advertise your brand.
  • Digital campaigns are extremely scalable. Your message can be spread worldwide in an instant.
  • Your campaign’s effectiveness can be measured and reported immediately. Less effective campaigns or ads can be reworked and improved instantly.
  • Digital advertising can improve your brand’s reputation and trust. This makes other advertising and marketing efforts more effective.


  • While reach may be high, as the digital ad space becomes more saturated, engagement may fall. You can combat this change by focusing on targeting the correct customers. Another way to improve engagement is to verify and check your traffic and inventory. AdBistro works with Integral Ads, comScore and AdVerify to make sure its traffic is high quality and provides results for its clients.
  • Blindly placing your ads online can open your brand up to negative associations. If your ad is published on a website that conflicts with your brand’s message it can harm your business. It is important to audit your advertisements to make sure they are being seen by the right people. AdBistro verifies its inventory by performing routine audits of where it publishes ads.
  • Without tracking, ROIs can be lost. If you aren’t following your campaigns and adjusting them to emphasize the most effective ads, you will lose valuable results. AdBistro’s intuitive reporting interface makes it easy to monitor and adjust campaigns as necessary.