I lead strategy, research, and editorial development for consumer-facing content hubs at Microsoft — including Copilot, Surface, Windows, and Microsoft 365. My work focuses on identifying what users actually want to learn about AI and Windows features, then translating that into content that’s accurate, helpful, and aligned to Microsoft’s brand voice.
For each article below, I owned the end-to-end process:
- Conducting search intent and audience research
- Developing the content outline and messaging angle
- Reviewing and refining writer drafts for clarity and strategic alignment
- Coordinating with product marketing, legal, and design teams for accuracy
- Ensuring the final piece was optimized for search and built for real user value
Copilot launch articles
These pieces introduced everyday users to Copilot and showed how AI can support real, practical tasks across work, school, and personal life. My role was to simplify unfamiliar AI concepts into clear, relatable benefits without overhyping capabilities.
- Copilot for health: your AI companion for smarter medical decisions
- AI browser: innovation with Copilot Mode in Edge
- Copilot for college students
Windows Learning Center articles
Microsoft 365 Life Hacks articles
Thought leadership
This piece involved working with Adobe CMO Rachel Thornton to develop a perspective on how AI will help shape the future of marketing. The goal of this piece was to establish Adobe’s role in the AI revolution, while emphasizing its continued support for humans doing their best creative work.
Guides
These pieces are focused on Adobe products and how specific customer groups can use them. I worked with product marketers, content strategists, and designers to make sure we were representing products accurately, speaking to our audience’s needs, and presenting copy in a way that readers can easily understand.
- Customer data platform buyer’s guide
- 3 ways to elevate patient care for the modern age
- Top customer experience initiatives for CMOs
- Content management system buyer’s guide
- Deliver hyper-personalized experiences with a privacy-first approach to first-party data
Blogs
These articles demonstrate my ability to translate complex B2B concepts — like buying groups, personalization at scale, and prospecting strategies — into clear, engaging narratives. I led the end-to-end process for each piece: researching the topic, interviewing subject matter experts, structuring the content for SEO and reader engagement, and writing with a voice aligned to Adobe’s brand. These posts reflect my strength in content strategy, demand generation alignment, and writing for technical or executive audiences.
- A three-step method for financial services firms to target high-value prospects more effectively
- How financial services firms can deliver modern B2B experiences
- Maximize your marketing impact with marketing qualified buying groups (MQBGs)
Video scripts
This piece highlights my ability to write scripts that are sharp, on-brand, and built for attention. I wrote the script for the video below to introduce Adobe Real-Time CDP’s capabilities in a fast-paced, benefit-driven, and visually engaging way. It’s a good example of how I translate product features into compelling storylines that resonate with both business and technical buyers.
How to Increase Your Organic Traffic by 117% in 90 Days: The Inside Story of Salam’s SEO Strategy
This case study showcases my hands-on work as an SEO and content marketing consultant. I developed and executed the strategy to drive a 117% increase in organic traffic in just 90 days. I wrote the piece to break down the approach — from content audits to keyword mapping to performance analysis — while making the results clear and actionable for a growth-minded audience.
Tuff – SEO Checklist: How To Migrate Your Website to Webflow
In this case study, I break down the strategy behind a seamless website migration to Webflow. As the SEO and content marketing consultant on the project, I led the migration planning, content consolidation, and SEO preservation efforts to ensure zero traffic loss and improved site performance post-launch. The write-up reflects both my technical know-how and my ability to communicate complex processes in a straightforward, strategic way.
The Jayhawk Club — Website Redesign & Rebrand
I led content and creative efforts for the launch of The Jayhawk Club website as part of the rebrand from Alvamar Country Club. My work included writing all site copy, designing key landing pages, and capturing original photography to support the brand’s elevated, community-driven positioning. While the site has since been updated, this project reflects my ability to shape a brand’s digital presence from the ground up — blending copy, visuals, and UX to deliver a cohesive first impression.
HDQ Wealth – Yahoo Finance Article
I worked closely with Harrison Quinn to craft a content pipeline that elevated his brand across platforms, including YouTube, TikTok, Instagram, blog content, and press outreach. My role included interviewing Harrison to uncover his unique perspective as a financial advisor, then translating that into a consistent, compelling narrative across every channel. This press release is one example of how I helped shape and amplify his voice to stand out in a crowded industry.
The Best Private Search Engines – Alternatives to Google – Hackernoon
I wrote this article for HackerNoon to introduce privacy-conscious users to alternatives to Google — positioning Search Encrypt as a key player in the private search engine space. The piece quickly gained traction, surpassing 1 million views, and helped drive early awareness and credibility for the brand. It’s a strong example of how I use editorial content to build product visibility and shape public perception in competitive markets.
Privacy Guy – YouTube Channel
I launched the Privacy Guy YouTube channel to attract and engage an audience of privacy-conscious internet users — creating a natural funnel for a suite of products, including private search tools, VPNs, and ad blockers. Through educational and accessible video content, I grew the channel to over 2,400 subscribers and 300,000+ views. The channel became a key traffic driver for ChooseToEncrypt.com, the internet privacy blog I created to support broader content marketing efforts.