The majority of your views come from just a small portion of the content you create. I know what you’re thinking — duh! If you’ve posted on social media a lot, or published blog posts, you’ve probably had one post that stands out from every other one of your posts.
I’ve written hundreds of blog posts, created hundreds of YouTube videos, and posted on Instagram/TikTok thousands of times. 95% of my views and engagement comes from just a few posts.
Here are my top posts ever:
- The Best Private Search Engines – Alternatives to Google (1.1 million views)
- Best Kickass Proxies for 2020 (915k views)
- YouTube to WAV: How To Convert YouTube to WAV (237k views)
Here are my top videos ever:
- Is DuckDuckGo Legit? | DuckDuckGo Review (37k views)
- DuckDuckGo Doesn’t Keep Your Searches Completely Private (24k views)
- Is Snapchat Privacy-Friendly? (12.5k views)
The point is I never knew that these would be the content that got the most attention. And if you can figure out what will do well and what won’t, you’ll become very rich — because even the best creators in the world struggle with this.
Focus on Being Consistent
My most successful content marketing efforts have been the result of consistency far more than focusing on creating absolutely perfect content. Each piece of content plays an important role in my overall strategy. On a blog, for example, every post is targeting a specific keyword and is providing internal links back to other pages on the site. Over time, this compounds into a well developed blog that delivers traffic for tons of different keywords.