Devices are getting smarter. Everything from cellphones to refrigerators are connected to the internet. By 2020, there will be more than 20 billion IoT units in the world. The number of IoT devices in the world recently surpassed the world’s population. The installed base of hard-to-secure smart things, such as TVs, fridges, and security cameras,Continue reading “Every Consumer IoT Device Should be Free”
Category Archives: digital advertising
AdBistro Fights Ad Fraud
I originally wrote this article and posted it on the AdBistro blog. Check it out here. According to The Bot Baseline, economic losses due to bot fraud in 2017 will be 10% lower than they were in 2016. In 2016’s study, the ANA reported that advertisers lost an estimated $7.2 billion due to ad fraud.Continue reading “AdBistro Fights Ad Fraud”
The Basics of Digital Advertising
This article was originally posted on the AdBistro blog. Read the original article here. – – – Digital advertising is really any marketing or advertising media that is digitally displayed. This most commonly refers to internet, mobile and hand-held media devices, but could also be out-of-home media like billboards or other digital banners. Here isContinue reading “The Basics of Digital Advertising”