I originally wrote this article and posted it on the AdBistro blog. Check it out here. According to The Bot Baseline, economic losses due to bot fraud in 2017 will be 10% lower than they were in 2016. In 2016’s study, the ANA reported that advertisers lost an estimated $7.2 billion due to ad fraud.Continue reading “AdBistro Fights Ad Fraud”
Author Archives: stewofkc
Should You Get Amazon Fresh?
AmazonFresh was first released in March 2017 as AmazonFresh Pickup, a drive-in grocery concept. It allowed users to shop for groceries online and then reserve a time to pick them up at the store and have them loaded into their car. In July 2017, it was reported that AmazonFresh was selling meal kits. Then, onContinue reading “Should You Get Amazon Fresh?”
The Life and Times of A Blogger
I’ve spent the last few months honing my writing and SEO skills. Working with Spigot, I’ve been driving traffic to their websites with SEO blogging, link-building and social media. I hadn’t done a lot of blogging before, but I’d messed around on different platforms in the past. I used Blogger for awhile, then Tumblr, andContinue reading “The Life and Times of A Blogger”
Brown Is The New White
I’m currently reading Brown Is the New White: How the Demographic Revolution Has Created a New American Majority by Steve Phillips. What is the book about? Phillips talks about the movements and events that had to happen for Barack Obama to be elected president. It takes a pretty laid back approach to the cultural changes that areContinue reading “Brown Is The New White”
I’m Setting A Goal
I’ve heard different people talking about making money online and they’ve definitely caught my attention. Now, maybe only 1% of people who have had success with online businesses talk about it and I neglected the other 99%. Who knows? But it still gets me excited. I want to start making money online. I’ll find waysContinue reading “I’m Setting A Goal”
There Will Never Be Another Gold Rush
A gold rush will never happen again. I really can’t think of a situation that would suddenly make everyone rush to one place in the world. The world is so interconnected that one area may suddenly see a spike in economic activity, but people won’t move there. The World Is Flat by Thomas Friedman coversContinue reading “There Will Never Be Another Gold Rush”
The Basics of Digital Advertising
This article was originally posted on the AdBistro blog. Read the original article here. – – – Digital advertising is really any marketing or advertising media that is digitally displayed. This most commonly refers to internet, mobile and hand-held media devices, but could also be out-of-home media like billboards or other digital banners. Here isContinue reading “The Basics of Digital Advertising”